Pagination and Page-View Juicing are Evil: Totally, totally agree. Having something below the fold is bad for the home page because the user can’t see it on first load. But when there’s article content down the page that they’re currently reading, it’s ridiculous to say they won’t scroll to get to it.
Over the last several years, many publishers have convinced themselves that breaking up stories into sometimes as many as ten pages is an acceptable way to present content on the web. The realistic ones at least admit that it’s a cheap way to boost stats. The disingenuous (or naive) ones actually posit that they are improving readability and usability for their audiences by reducing scrolling. Because scrolling is so hard.
Via Kottke.