Will it Blend?

Originally published by "dbarker" on 2006-11-11 17:38:00Z

BlendTec apparently makes a heck of a blender, and they apparently have a heck of a marketing department. They’re put together a series of videos called “Will it blend?” where they tried to blend…well, all sorts of stuff. And they usually succeed. They put this out on YouTube:

Golf balls, I didn’t give them much hope on this one
Marbles, turns them to smoking dust
A full Coke can, it explodes nicely
Coke and a chicken, bones and all
A rake handle, this one is insane
Credit cards, 24 of them at once
Ice, this one was broken for me
An complete extra value meal, including the milkshake

I gotta get me one of these blenders. They start at $400 and go to $825.

Comment by "Nathan Schock" on 2006-11-12 17:13:00Z

Those videos have racked up more than 3 million views. Not bad for a marketing campaign that clearly didn't cost much to execute.

Comment by "Chris" on 2006-11-13 13:59:00Z

Wow, what an entertaining start to my morning! Thanks for the find. I also continue to be intrigued by the ever-growing usage of YouTube as a commercial tool. I'd wager it's becoming almost as effective as a 30-second television spot, at a cost of, well, free....

Comment by "Peter" on 2008-02-25 17:21:00Z

Hahaha... Little did I know, Starbucks employs Blendtec units to make Frappuchino, a coffee "blend" with fine ice crystals. I saw two units today at the Taipei 101 store.