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Apple Gets 12% Market Share in Notebooks

Originally published by "dbarker" on 2006-07-23 13:54:00Z

Apple profit rises 48 pct, helped by iPod sales: This is significant. I guess I can’t taunt Mac users with “single digit market share” anymore, at least in the notebook market.

Peter Oppenheimer, Apple’s chief financial officer, said in an interview that the company had a “fantastic quarter,” adding that its share of the U.S. retail notebook market had doubled to 12 percent as measured by units in June from January.

Comment by "Dave" on 2006-07-23 14:49:00Z
Three words come to mind: Neener neener neener! Is it [time to buy Apple stock](http://www.gadgetopia.com/post/5424) again? Already? ;o)
Comment by "Mark" on 2006-07-23 14:58:00Z
Ok I'll admit to not knowing all the latest apple pct of market numbers but, the last time I saw any numbers there were around 3-4? According to this article they were at 6%? Where was I? How did I miss that? Man I need to pull myself away from the ol linux machine a bit more. Speaking of linux, I'm guessing you'll never see the above title with regard to linux since counting linux boxes are nearly impossible. ;-)
Comment by "cmadler" on 2006-07-24 15:03:00Z
This is not saying that 12% of notebooks in use are Apples, but that 12% of the notebooks sold in this particular period are Apple. For example, assume 96 million notebook users, who, on average, replace/upgrade their computers every 2 years. Then you have 4 million notebooks sold each month, or 12 million per quarter. From April through June 2006, 12% of the notebooks sold were Apple, or 1.44 million. In the previous quarter (January through March 2006), 6% were Apples, or .72 million. If, prior to 2006, 3% of notebooks in use were Apples, this brings that number to 4.5%. So in terms of quarterly market share, Apple notebooks improved out of single digits (for one quarter!), but in terms of actual usage, they are probably still in the 3.5% to 6% range. Also keep in mind that this is just looking at notebook sales, so it is not necessarily indicative of OS share.
Comment by "Deane" on 2006-07-24 15:07:00Z
Very true. But how are market share numbers calculated in general? Market share based on what time period? When the press quotes "market share" without a date qualification, what time period is assumed?
Comment by "Dave" on 2006-07-24 17:19:00Z
This article seems to be talking about sales for the last quarter. >Peter Oppenheimer, Apple's chief financial officer, said in an interview that the company had a "fantastic quarter," adding that its share of the U.S. retail notebook market had doubled to 12 percent as measured by units in June from January.